6 ways to use BRANDING PHOTOS in your MARKETING
So you’ve decided to put your best face forward and invest in Personal Branding Photography– hooray! Branding photos are a powerful tool for communicating to your audience who you are and what uniquely sets you apart from the rest. Additionally, they go a long way toward establishing a strong and consistent presence with all of your online and offline endeavors.
But where should your photos be uploaded? And more importantly, what can these images do for your brand’s engagement, sales, and discoverability?
Have you asked yourself questions like these before? Then read on for a few simple suggestions on where and how to use your new library of branding photos.
1. Your Website and Landing Pages
Let’s be honest, finding the right images for your website can be overwhelming and a pain. Many business owners have resorted to shooting their own lifestyle images or, worse, pulling low-quality photos from the internet. If you’re wondering where to start uploading the images from your branding photoshoot then your website is the perfect place for them! Your new photos will give your SEO rankings the boost it deserves when properly alt-tagged and sized.
What could an SEO performance increase do for you?
Bonus Tip: Use the headshots from your personal branding photoshoot in the “About Me” section of your website. Your product/service photos can grab attention on your homepage or blog. First impressions are very important to your potential clients, show them your most authentic and professional self!
2. Social Media Profiles
Is social media included in your marketing strategies? Because it should be after a personal branding photoshoot! You’re left with a new library of images, and platforms like Instagram are amazing channels for you to tell the visual story of your brand. Branding photos can lend a strong sense of consistency to your online presence which allows your audience to connect and relate with you.
3. Content Creation
Visual content is a powerful way to capture attention and enhance your marketing efforts. Incorporate your branding photos into blog posts, articles, eBooks, and other content formats. Use images to break up text, illustrate key points, or create custom graphics. Well-placed visuals can increase readability, engagement, and shareability of your content.
4. Email Marketing Campaigns
When crafting email newsletters or promotional emails, don’t miss the opportunity to incorporate your branding photos. Including personalized visuals can make your emails more visually appealing, build brand recognition, and improve click-through rates. Consider using images that highlight your latest products, showcase customer success stories, or reflect your brand’s values.
5. Physical and Digital Marketing Collaterals
All of your marketing materials, whether digital or physical, could benefit from personalized branding photos! Digital products like online workshops, tutorial videos, or downloadable content on your website tend to require specific imagery. So this is where certain branding photos have a chance to shine.
I feel like most of us have embraced the digital age where everything is at our fingertips. But I have to admit that I still find charm in postcards and business cards! There are plenty of mailers that allow you to pick an array of photos to use. The personal branding images used in your physical & digital products will help you get your message across.
Bonus Tip: Headshots are going to be perfect for your business card! You can also use flatlays, detail photos, interaction & action photos for your other products to communicate exactly what it is you have to offer.
Here is some other ways to use your branding images beyond the business card:
My Headshot & Branding Online Magazine has this page and many more on everything you need to know about headshots and branding photography – it will help you with choosing the right outfit, and get you inspired for your next photo session. Click here or on the image below to get an access to see it!
4. Networking and PR Opportunities
For those of you that network or attend speaking events, it’s likely you’ll be asked to provide a recent headshot. I know how embarrassing it can be to send one that hasn’t been updated in over 6 years. It’ll feel good to be able to hand over a professionally done headshot that conveys who you are, authentically.
Save yourself time, money, and stress by investing in personal branding photography for a few headshots and lifestyle images that you actually love and feel confident about!
All in all, personal branding photos are an essential investment for any creative, entrepreneur, or commercial business. I invite you to elevate your brand with me, a Master Photographer in Sarasota, Florida. Together we will create beautiful branding photos that will help you establish a cohesive and consistent presence both online and off. Your brand deserves images that effectively reflect your value and professionalism.
Would you like to receive my Headshot & Branding Online Magazine to get inspired and to learn more about headshots and branding photography? Click here and I will send you a link 🙂
If you need help with your headshots, give me a call at 941.224.0550 or contact me and I will make the whole process as easy and smooth as possible with the results you will love!
Sylwia Ok is an award winning headshot and fine art portrait photographer in Sarasota, FL. Her commercial studio is conveniently located in Lakewood Ranch Corporate Park.
