You Had Your Headshots Done… Now What?
How to Use Them for the Best ROI
You booked the session. You picked the outfits. You got glammed up, smiled (or smized), and now you’re holding a gallery full of beautiful, professional headshots that finally feel like you.
You’re excited… but also wondering: Now what?
This is something I hear all the time. People invest in amazing photos and then aren’t quite sure how to get the most mileage out of them. But here's the truth: your headshots are more than just a pretty picture, they’re a powerful business tool.
So let’s talk about exactly how to use your new headshots to boost your visibility, grow your brand, and get the best return on your investment.
1. Start With the Essentials: Update Your Profiles
This is the easiest win. Swap out your old (or cringe-worthy) profile pics with your new headshot on:
LinkedIn
Instagram/Facebook
Zoom or Google Meet
Slack or email accounts
Consistency matters. When people recognize you across platforms, it builds trust and familiarity.
2. Give Your Website a Refresh
Pop your headshot onto your:
About Me page – let people see who they're working with.
Homepage – especially if you are your brand.
Contact page or blog – anywhere people are looking for a personal touch.
You can even sprinkle different images from your session throughout the site to keep things feeling fresh and intentional.
3. Show Up in Your Content
Use your headshot as your digital signature. Drop it into:
Blog post author bios
Newsletter footers
Podcast graphics
Webinar promos
Speaking engagements
Basically, anywhere you’re showing up as an expert or thought leader, your photo should be there too.
4. Boost Your Social Media Game
If you’re reintroducing yourself, launching something new, or sharing your story, pair it with your headshot! People connect with faces before they read words.
Try:
“Meet the face behind the brand” type posts
A carousel introducing what you do and who you serve
Sharing your why or a business milestone
Your headshot helps people stop scrolling and actually read what you have to say.
5. Use It in Ads and Landing Pages
People click on ads that feel personal. Including your face (especially if you're a service provider, coach, or creator) can dramatically increase engagement and conversions.
Whether you’re running Facebook ads or sharing a lead magnet, try adding your headshot to create a human connection right away.
6. Upgrade Your Email Signature & Proposals
Add your photo to your email signature. It’s a small touch that makes you instantly more memorable and professional.
And if you send proposals, media kits, or pitch decks, including your headshot adds warmth and polish.
7. Print It! Yes, Really!
Don’t underestimate the power of seeing your image in print. Frame it in your office, keep it in your portfolio, or use it for promotional materials like brochures or business cards. A tangible reminder of your professionalism goes a long way, especially if you meet with clients face to face.
Pro Tip: If you need help with printing, ask me about different mediums that would work the best for your office. Large stunning metal or acrylic prints would totally elevate your office space and. brand.
Quick Recap: Where to Use Your New Headshots
LinkedIn & social profiles
Email signature
Website (About, Blog, Contact pages)
Instagram/Facebook posts & ads
Speaker bios, podcasts, or guest articles
Media kits & proposals
Zoom/Slack/other digital tools
Print materials or framed for your office
Final Thoughts
Your new headshots are a huge step in owning your brand and showing up with confidence. The more you use them, the more return you'll see, whether that’s in visibility, trust, or booked clients.
If you’re ever unsure which photos to use where (or need help planning your next shoot), I’m always here to help.
You did the hard part—now go show off those photos like the boss you are.
With over a decade of experience, Sylwia Ok is a highly regarded professional photographer specializing in headshots, personal branding, and fine art portraiture. As the owner of Sylwia Ok Photography, located in Lakewood Ranch Corporate Park, she has built a reputation for creating refined, impactful images that help professionals, entrepreneurs, and families present themselves with confidence and authenticity.
Sylwia’s expertise lies in capturing polished, high-quality portraits that enhance personal and professional brands. She works with business leaders, executives, and creatives to craft compelling visual identities, as well as families seeking timeless, artistic portraits that preserve life’s most cherished moments.
Serving clients across Sarasota, Bradenton, Tampa, and beyond, Sylwia is passionate about providing a photography experience that is professional, seamless, and empowering. Her keen eye for detail, warm approach, and dedication to excellence ensure that every client receives images they are proud to share.
Contact Sylwia Ok if you need images and portraits you and your family/brand deserve!
